Hund und Herrchen
"Heterophilous communication between dissimilar individuals may cause cognitive dissonance because an individual is exposed to messages that are inconsistent with existing beliefs, an uncomfortable psychological state. Homophily and effective communication breed each other. The more communication there is between members of a dyad, the more likely they are to become homophilous; the more homophilous two individuals are, the more likely their communication will be effective."
Verstehst Du mich?
Nachweis: Everett M. Rogers, Diffusion of Innovations, New York: The Free Press, 41995, 287.
Verstehst Du mich?
Nachweis: Everett M. Rogers, Diffusion of Innovations, New York: The Free Press, 41995, 287.
chigliak - 2005-02-12 16:56
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